My story with digital products came after a great deal of discontent in the world of traditional project management between 2011 and early 2013. In addition to being in a mostly male technology context, I had no support for my professional growth.
Still in 2013, I decided to do a second degree in Cultural Production while taking Theater classes. This initiative opened a new world closely linked to creativity for me. Then, I ended up working at a communication agency that created open source software projects involving culture and education.
That was the moment when agility came into my life and I realized the power of a network of developers and managers being aligned in the same purpose. In this challenge, I had the opportunity to participate in the creation of great products with UNICEF, the Ministry of Culture, governments and city halls of Brazil.
I started to study a lot about systems thinking, situational leadership, frameworks and the importance of the user being at the center of the business. After 5 years at this agency, I decided to return to work in technology consulting and worked for large companies such as Claro, NET, Embratel and Mapfre Seguros.
In early 2020, I accepted a challenge to go to a journalism and technology startup. This experience allowed me to work with several areas, in addition to Technology, Product and Data, connecting the value stream and the customer journey.
From the beginning of 2021 until 2022 I worked at PicPay with agility at an organizational level. After restructuring the area, I received the challenge of creating the Agile Chapter.
In the beginning of july 2022 I started to work at Neon. From June/22 to February/23 I was responsible for managing the agile structure of two Business Units: Cash In and Financial Management and Lending & Insurance. Also responsible for executing actions for Neon’s Agile Center of Excellence such as portfolio management.
At the beginning of 2023, I became responsible for two pillars of Product Operations: Processes and Product Culture. I also received the challenge to lead the Diversity & Inclusion actions of the Strategy Center of Excellence.
From January 2024, I became Staff Product Manager, responsible for Payments and Digital Account products in the Banking Business Unit, with a focus on increasing transactionality and improving the quality of the experience journey of Daily Banking products, exploring the possibilities for innovation that the Brazilian market enables with a focus on value for our customers in classes C, D and E.
I’m also part of the working group of the chair 2.3 of ABFintechs (Brazilian Association of Fintechs) for the Open Finance Brazil UX working group representing Neon.
Since I was in Product Operations, I had the opportunity to learn a lot in this cross initiative about the New App and help start the work on the Go To Market strategy together with several areas and incredible people! In the product chair, I also had the privilege of building the new payments journey connected with the Neon Lens that recognizes bank slips, QR codes and, mainly, Pix keys using the cell phone camera, including handwritten keys. Personalization is another strong feature of the new app.
I’m very active in communities. I was the founder of the Agile Girls Podcast that gave visibility to women of the agility ecosystem, Chair of Diversity & Inclusion at Agile Brazil from 2021 to 2023 and Board Member of Agile Alliance Brazil from 2022 to 2023.
I’m also product mentor and organizer of the Festival Mulheres de Produto in the Mulheres de Produto community.
Thaís Rigolon 